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How to write a conclusion for your blog

The last paragraph of an article is not an exit, but an entrance.

Many bloggers tend to give the least attention to the end of a post. By the time writing the conclusion of our latest post, we expected the reader to be just as exhausted as us.

Bloggers must emphasize a strong last paragraph because:
  • Keywords in the conclusion are very important for SEO
  • Your readers remember the first and last paragraph the most
  • Although most do not read every word, most will at least scroll down to the end
If you often run out of steam, here are some good ways to write a conclusion paragraph.

Linkage
A quick list of links related to your blog article adds credibility to your writing. Not only do links show that your blog contains researched materials, linkage can provide a nice context to your blog's content. A fellow blogger always appreciates a link to their blog, and may even link back to yours in the future.

Give readers a reason to comment
Have a better tip on how to utilize the last paragraph article? Comment below! No, seriously! These tactics are great for user engagement. Not only can you create meaningful conversations, you, the master copywriter, may even learn something.

Widgets 
These are fun, interactive, and eye grabbing. For a good example, check out the Huffington Post. No other website adds more creative slideshows at the end of a blog article than them (and no one probably achieves more pageviews per visit either).

Writing the last paragraph of a blog


Check this out!
A funny meme, a short video, or a graph that proves your article's point will give your reader something to (if only) congratulate their journey from the top to the bottom of a page. The reason this can be so effective is because most readers focus on the first paragraph, skip to the highlighted words, then race their eyes down to the bottom of an article before exiting. Giving your reader visual stimulation at the bottom will motivate re-engagement of the above content.

Quick list
Overusing lists can be a sign of laziness. But writing a quick "Top 5" at the end of a blog post can add substance to even the weakest post. You could write a top five statistics, top five photos, top five celebrities...a little creativity goes a long way. And trust me, you can create list of anything. Check out Top5.com, a website dedicated to just that idea.

Think about your favorite book
The introduction of a good book makes a promise to the reader about what the story will accomplish. The body of a book that doesn’t suck takes that promise to the ends of the earth, developing the theme to ensure every nook and cranny of the has been discovered. The conclusion makes sure the promise introduced and developed gets delivered in its entirety. For your blog’s conclusion, try to wrap up any loose ends unanswered by the post.

The three C’s of a Conclusion
Complete, Clear, and Concise: Remember writing high school papers? I always loved my concluding paragraph, because essentially, you are using more paper space simply by repeating everything you just wrote. This meant I met my paper length requirement sooner, and I was back to playing video games more quickly. If you are still struggling with your conclusion, think back to your high school conclusion. Simply write a statement that completes your article, clarifies your article’s main point, that’s concise enough to be truly effective.

Call-to-action
If the idea of going back to high-school brings back too many depressing memories, a great way to conclude a blog article is to add a call to action. Point your audience to another related article, ask your readers to get more by signing up to your email newsletter, do they know you’re on Google +?

At least add a closing sentence with your keywords
Writing a blog for quality and quantity can be exhausting (like sprinting a marathon), but these extra steps when writing a conclusion will create more engaged readers.
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